Top of the shops revealed in new Which? shopping pollWhich? rates 100 shops in UK's biggest survey

21 May 2011

A bundle of clothes.

Which? reveals today that Richer Sounds is top of the shops in our latest shopping satisfaction survey  - the biggest of its kind in the UK.

The definitive Which? high street shops survey ranks 100 shop chains and local independents according to the satisfaction of their customers. It draws on the experiences of more than 11,000 shoppers.

We name the best and worst stores in nine shopping categories, ranging from electrical appliances to baby and child equipment. Other shops rated include DIY chains and clothes stores, and we can also reveal the UK's favourite department store from the 10 rated in our survey. WH Smith and Focus, the DIY chain that has recently gone into administration, placed last in the Which? league table of 100 shops.

Richer Sounds tops Which? shops survey

The UK's top five stores are:

  • Richer Sounds
  • Lush
  • Lakeland 
  • Disney Store
  • John Lewis

Great customer service and experienced, knowledgeable staff, who project a real buzz about the products, particularly impressed customers of the top three in our league table. John Lewis and Fenwick were the only department stores to make our top ten - coming in fifth and sixth respectively.

WH Smith and Focus fall behind

Joining WH Smith and Focus at the bottom of the Which? table are:

  • PC World
  • TK Maxx
  • Poundstretcher
  • BHS
  • Currys Digital

While WH Smith was praised by some of its customers for service, others told us about high prices and cramped stores.

Which? editor Martyn Hocking says: 'The nation’s top shops know exactly what their customers want and they respond - with quality products, good customer service and store environments that make shopping a pleasure. Shops at the bottom of the table would be well advised to follow that lead.'

View the full results for all categories in the Which? high streets shop survey

As well as the league table of 100 shops, Which? also rates the best and worst shops in the UK in nine specific shopping categories.