The last decade has seen an explosion in the number of apps and wearable devices that support consumers’ wellbeing. Data generated by these services holds the potential to create huge value for consumers but may also threaten their privacy.
Which? began working in the Health Data policy space in 2020, and collaborated with data consultancy Ctrl Shift to instigate a Sandbox; bringing together leading businesses and organisations to explore the opportunity and the barriers in the health data space.
This report is the culmination of phase 1 of the Sandbox and discusses the opportunities, barriers and solutions to building a trusted data ecosystem.