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Fraud in the Open Display Advertising Market

Which? commissioned Beruku to undertake this study of fraud in the Open Display Advertising Market for its submission to the Online Advertising Programme consultation.

Fraud in the Open Display Advertising Market 9522 Kb | 27 Jun 2022

Beruku undertook interviews with experts in online advertising and fraud alongside a review of relevant literature and monitoring the dark web to develop a full picture of fraud in the Open Display Advertising Market.