We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies as per our policy which also explains how to change your preferences.

Platforms, brokers, and connected devices: what are the implications of the use of consumer data?

The collection and use of consumer data can enable the provision of goods and services that benefit consumers but it also has the potential to be detrimental, posing risks to consumer privacy, choice and competition.

Individual consumer data is information collected from and about consumers, which is used for a wide range of commercial activities. Data can be given directly and actively, for example, when registering for a service, or indirectly and passively, for example, through observed activity on social media or internet browsing history.

Due to this uncertain balance of the costs and benefits associated with the use of consumer data, Which? has looked into the implications for consumers, and commissioned Frontier Economics to undertake a review of the existing literature on this topic.

The slides and report in this section present our findings on the four areas that we considered were  of most direct interest and relevance to consumers:

  • competition in consumer data–intensive markets
  • data brokers
  • privacy behaviour/insights from behavioural economics and,
  • regulation of smart meters and connected devices.  

They also identify the key gaps and opportunities for further research/analysis to better understand the commercial use of individual consumer data.

Platform, Brokers and Connected devices 237 Kb | 04 Jun 2018
PRS-Consumer data economic review 1156 Kb | 01 Jun 2018