Which? research shows that most people are interested in eating healthily and know what makes up a healthy diet, but have difficulty putting it into practice. A range of factors, from inconsistent labelling to the cost of healthier choices, generally make it easier to opt for less healthy food options instead.
In 2011 the Government launched the Public Health Responsibility Deal, which aimed to encourage companies to sign up to voluntary pledges to take action to improve health. However, a Which? assessment in March 2012 concluded that the Responsibility Deal was too limited and issued a call for urgent action by the Government and food industry on a wider range of issues.
This Which? report, published in December 2012, aimed to assess how far the leading companies had moved to deliver positive changes for consumers and set out a series of recommendations to government and industry to ensure more comprehensive action.
See our full report: