In 2010 Which? conducted consumer research in order to understand people’s views on sustainable food labelling, particularly environmental aspects. The findings showed there was little awareness and understanding of most environmental and broader ethical labelling schemes on the market.
In light of this research, Which? made recommendations on the development of a clearer approach to sustainability labelling on foods so that consumers can easily make more informed choices.
See our full report:
Making sustainable food choices easier - Which? Report
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