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Making sustainable food choices easier - Which? report

In a 2010 survey, three in four people believed that protecting the environment was an important issue when choosing what to buy, and seven in ten people said they would pay more attention to the environmental impact of the foods they buy if labels were clearer

In 2010 Which? conducted consumer research in order to understand people’s views on sustainable food labelling, particularly environmental aspects. The findings showed there was little awareness and understanding of most environmental and broader ethical labelling schemes on the market.

In light of this research, Which? made recommendations on the development of a clearer approach to sustainability labelling on foods so that consumers can easily make more informed choices.

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Making sustainable food choices easier - Which? Report 1598 Kb