Research by Which? in 2013 found that nearly 8 in 10 shoppers were worried about the increasing cost of food. Six in 10 said they had made changes to their food shopping because of rising food prices. Three quarters were shopping around more to get the best prices and a quarter of shoppers said they had even had to cut back on essentials, such as heating and water, to pay for food.
In this 2013 report, Which? calls for the following action from all supermarkets and the Government to help people manage price rises in the short-term and to address the longer-term underlying causes of rising food prices:
Ensure prices can be compared at a glance - food price labels should help consumers easily assess which product is best value.
Ensure special offers really are special - consumers should be able to rely on them to be genuine.
A healthier balance to promotions - 7 in 10 shoppers think that special offers allow them to make the most of their food budget so it is important that they help, rather than hinder healthier choices.
Develop a national food strategy – a joined up Government strategy is needed to help deal with the different challenges facing the supply chain – from rising food prices to obesity and climate change – in a co-ordinated way.
See our full report:
