Who's who at Which? Learn more about who we are - from our staff to our council members

Council and members

The Consumers' Association is governed by a Council of 9 elected and six co-opted members. Patrick Barwise is the Chairman. 

Any Which? member can stand for the Council, none of the Council or Board members are paid although they are entitled to claim reasonable expenses.


Day to day Peter Vicary-Smith runs Which? - he became Chief Executive in August 2004, having previously been Commercial Director of Cancer Research UK. 'Consumers are making the most complex choices ever, whether it's about pensions, healthcare or food,' Peter said on joining. 'I will continue to make sure we champion the issues that really matter to them.' 

Supporting Peter are another 500 or so employees in Hertford, London and Edinburgh. Which?'s employees work across the board to help Peter achieve his goal, whether that's in consumer action, or reporting. We're not going to name them all here - but if you've got a question, contact us, and one of us will answer. 

Alternatively, you can find out more by visiting our Careers at Which? website. Here you can see an overview of our teams from Corporate to Policy and External Affairs, and find out how we work to develop our staff, from secondments to learning programmes, to ensure they have the skills to help you. 

Consumers' Association, which trades as Which?, is registered in England and Wales and is a charity, No 296072. Which? Ltd is its wholly owned trading subsidiary, also registered in England and Wales, company No 677665.