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Which? Council

The Council is responsible for achieving our charitable mission and ensuring the continued success of Which?

The Council is the management body of the Consumers’ Association, setting strategy and policy and providing oversight of the organisation.

You can read more about the current Which? Council of Trustees below and find out more about the trustee appointment process here.

Which? Council

Sam Younger CBE (Chair)

Sam is Chair of Voluntary Service Overseas and the Advertising Advisory Committee of the Advertising Standards Authority. He is also a member of the independent advisory group for Marston Holdings Limited, a judicial services company. His previous roles include that of Chair of CILEx Regulation, member of the Council of the Advertising Standards Authority, chief executive of the Charity Commission and executive chair of the newly formed Electoral Commission. He has also acted as interim chief executive for the Electoral Reform Society, Shelter and Bell Education Trust. Among his earlier roles Sam was director general of the British Red Cross and managing director at the BBC World Service, where he also spent his early career. Sam joined the Council in January 2020.

Shirley Bailey-Wood MBE

Shirley is Group Director, Knowledge at BSI Standards Limited, responsible for the standards development team and related commercial and service functions. She joined BSI in 2004 as operations director for its standards division, and was director of publishing from 2011 to 2014. Her previous positions include vice president of the chemistry and pharmaceuticals division at Thomson Scientific and European sales and marketing director for Maxwell Communications. Shirley was awarded an MBE in 2012 for services to the knowledge economy. She joined the Council in January 2016.

Caroline Baker (Deputy Chair)

Until December 2019 Caroline was group head of human resources at KBL European Private Bankers, responsible for a group of private banks in eight European countries. With more than 30 years’ experience in HR, she has held roles at ABN AMRO, ING and Hermes Investment Management. Her responsibilities have included the HR aspects of mergers and acquisitions, regulatory interpretation and application, and developing cultural change to ensure compliance in the financial sector. Caroline joined the Council in September 2017.

Dorothy Burwell

Dorothy is a partner and global board member at Finsbury, a global strategic communications consultancy, where she leads global marketing. Dorothy has advised clients in a variety of sectors including consumer, natural resources, financial services, transportation and capital goods to enhance their visibility and purpose through campaign based action and digital strategies. Dorothy is the Chair of trustees and president of London (UK) Chapter of The Links, Inc., supporting women and youth from disadvantaged communities, and is a director of Post Holdings, a U.S. consumer packaged goods company. Dorothy began her career at Goldman Sachs where she worked in the Firmwide Strategy Group and Natural Resources Group. Dorothy joined the Council in December 2019.

Christine Forde

Christine is a solicitor with commercial expertise and over 25 years' experience of professional regulation including legal services, health, and education. Christine is chief executive officer of Solihull Action through Advocacy. Until recently Christine was associate director for Public Facing Services Transformation at the Office of Qualifications and Examinations Regulation (Ofqual) with responsibility for service improvement and had been at Ofqual since 2015. She has experience of transforming a broad range of services including ensuring that digital technologies are harnessed to provide improved customer service. Christine is also an adjudicator at the Solicitors Regulation Authority and a member of the National Serious Case Panel of the Football Association. She was previously a member of the Academy for Healthcare Science Regulation Council and legal chair of the Investigating Committee at the General Chiropractic Council. Christine joined the Council in November 2018.

Harry Gaskell

Harry is a retired partner of EY and is now a senior advisor within EY's UK Sustainability team. His earlier EY roles have included heading their UK&I Earth team, innovation officer responsible for ensuring the use of digital technologies to support clients' transformations and launch innovative new services, and before that managing partner of their UK&I consulting business. Harry has also worked for Capgemini, Anderson Consulting, NETG Applied Learning and Sema Group, and has over 30 years’ consulting experience helping organisations make major changes involving strategy, process, people and IT. Harry is an adjunct professor at Hult EF Business School and a member of the Court of Governors of the University of Arts. He was previously a trustee of the STEM Skills Trust and chair of the Employers Network for Equality and Inclusion. Harry joined the Council in December 2019 and was appointed a director of the Which? Limited board in January 2021.

Donald Grant (Deputy Chair)

Donald Grant is a chartered engineer and director (Estates) at the Houses of Parliament. He has more than 20 years of commercial and strategic experience and ran his own digital communications business. Donald has been involved in voluntary groups for many years, and is vice chair of the Glasgow Airport Users' Consultative Committee. Until 2019 he was a STEM ambassador, promoting science, technology, engineering and maths to young people. Donald joined the Council in January 2016.

Sharon Grant OBE

Sharon has focussed her career on health and social care and consumer representation. Sharon is independent chair of the social enterprise Public Voice, which focuses on user engagement, and chair of Haringey Circle and Healthwatch Haringey. She is also a trustee of the Bernie Grant Arts Centre Partnership and Bernie Grant Trust. Sharon was previously chair of the former Commission for Patient and Publc Involvement in Health, and subsequently the passenger watchdog London Travelwatch. She has also served as a consumer representative at the Foods Standards Agency, and chaired the Haringey Citizens Advice Bureau for several years. Sharon was awarded an OBE in 2014 for services to the community and arts. Sharon joined the Council in February 2018.

Mélanie Griffiths

Mélanie Griffiths started her career in management consulting, working for Accenture and then Deloitte, where she was seconded to Barclays to help develop and implement an approach to "Treating Customers Fairly". Mélanie has built a career over fifteen years at JP Morgan & Chase where she is currently an Executive Director advising clients on investments, credit and estate planning. She is an affiliate of the Chartered Institute for Securities and Investments, is regulated by the Financial Conduct Authority and holds a number of professional qualifications. Mélanie joined the Council in November 2019.

Richard Sibbick

Richard is a chartered mechanical engineer, and senior regional sourcing leader at Dow Silicones UK Limited. Throughout his career within the Dow group he has held a range of leadership roles with global responsibility in manufacturing, research and development, supply chain, sales and purchasing. Richard was previously an elected member of two solar cooperative schemes and has contributed to several patent applications in solar panel manufacturing and fabric coating systems. He is also fellow of the Institute of Mechanical Engineers. Richard has held trustee, council, audit and risk committee and investigation panel positions. Richard joined the Council in November 2019.

Charles Wander

Charles is an experienced corporate lawyer. He retired from Fladgate LLP in 2018 after seven years as their Chair and continues to work with them in a consultancy capacity, supporting client relationships and performing an ambassadorial role. During his career, Charles has acted for major public companies and institutions, including several in the insurance sector, as well as private companies and professional partnerships. He has been a specialist in corporate matters, including corporate governance, consumer and regulatory issues, since training with one of Fladgate’s predecessor firms in 1977 and has developed a wide ranging practice over more than 40 years. Charles joined the Council in April 2019.

David Woodward

David has been a non-executive director (NED) of the Hinckley & Rugby Building Society since 2015 and is vice chair, senior independent director and chair of its Audit and Compliance Committee. He was recently appointed as an interim NED to United Lincolnshire Hospitals NHS Trust, a short-term appointment to support the Trust and chair its Finance, Performance and Estates Committee as it moves forward through the recovery phase following the impact of Covid-19. Previously David has held finance director roles at Express Dairies and National Express and, more recently, non-executive director roles at Lincolnshire Community Health Services NHS Trust and Market Harborough Building Society. David joined the Council in December 2018.

Christopher Woolard CBE

Christopher is a Partner at EY, and Chair of their Global Financial Services Regulatory Network. Prior to EY Christopher spent 25 years in public service, including at the Financial Conduct Authority - where he was a member of the Board and interim CEO - Ofcom, the BBC and Civil Service. He led the FCA’s work on consumer issues including support for mortgage payers during the pandemic, new rules on high cost credit, payday lending and the Business Interruption Insurance court case. He has worked extensively on innovation and technology projects. Christopher chaired the Woolard Review of Unsecured Consumer Credit. He joined the Council in April 2021.

Brian Yates

Brian is a chartered engineer and until 2004 was a senior manager for a commercial engineering company. He has served and represented consumers on many tribunals and professional standards panels. He is the consumer representative on the Heathrow Community Engagement Board and a trustee of the Research Institute for Disabled Consumers. Brian previously served as a Council member from 1986 to 1989, 1991 to 2010 and 2011 to 2014 and was chair of Council from 1994 to 2007. He was also a director of Which? Limited from 1992 to 2007. Brian re-joined the Council in January 2017.