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Watchdog not Lapdog

  • Which? wants a financial regulator that is not afraid to stand up for consumers and challenge the banks
  • More than 8,000 of you pledged your support and 1,500 emailed your MPs asking them to adopt Milo
  • 75 MPs adopted Milo and, with your help, we influenced important changes to the Financial Services Bill

What's in this guide

New rules for the banks

The Financial Services Authority is being replaced with the Financial Conduct Authority (FCA).

Campaign progress

Find out how your support helped shape the new financial regulator via our campaign timeline.

Watchdog gallery

Just fewer than 200 dog photos were submitted for our Watchdog not Lapdog competition

Show your support

Pledge your support for the Financial Conduct Authority (FCA) to be proactive, strong and open.

Watchdog adoption map

Use our UK map to find out if your MP has adopted Milo and supports a new, consumer-focused financial regulator.

Which? works for you