Home insurance: Haggling for better home insurance deals

You can often cut a significant chunk off your home insurance premium by haggling over your renewal quote, Which? research has found.

The key is to shop around for more competitive offers, then threaten to take your business elsewhere if your current provider doesn’t match the best one.

Here, we show how much you can expect to save by negotiating over your home insurance premium and which companies are most receptive to haggling.  

How to haggle for the best home insurance deal

In November 2015, we surveyed 2,451 Which? members about their experiences of haggling with their home insurance company. We found those who were offered a permanent discount managed to cut an average of £78 off their annual bill

It's easier to get a better deal closer to your renewal date. Your home insurance company should remind you when this date is approaching with a letter or email, but it's still worth making a note on your calendar to remind yourself. Alternatively, use our free eMindme email reminder service to ensure you don't miss the date. 

When making the call to negotiate with your company, make sure you're armed with quotes from rivals as well as what your current insurer would quote you if you were a new customer. 

With these to hand, use the script featured on this page page and our guide to haggling etiquette to press your insurer into lowering its renewal offer.  

If you forget to call before your renewal date and are automatically signed up for another year, all is not lost. You are entitled to a 14-day cooling-off period during which it's still possible to cancel and re-negotiate.

Which home insurance companies are most receptive to haggling?  

In December 2015, we investigated which home insurance companies were most willing to haggle, and found big differences. 

We asked 2,010 members of the public whether they'd ever haggled with their home insurer, and, if so, whether they were successful.

Liverpool Victoria was the most receptive to haggling, it negotiated with 70% of customers who tried their luck; Saga negotiated with 68% of callers. Aviva and Direct Line were also quite flexible - negotiating in 66% of cases.

Churchill and More Than were much less willing to budge - just 45% and 39% of haggling customers, respectively, were successful.  

Our guide on finding cheap home insurance tells you more about getting the best deal.

Use our haggling script and let us know how much you saved

You can boost your chances of getting a discount on your home insurance by using our tried and tested haggling script, above.

Have you successfully haggled for a better deal on your home insurance? We want to hear how much you saved - click here to tweet us about your haggling success.

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Last updated:

June 2016

Updated by:

Joe Elvin

Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.