Best TV brands Supermarket TVs compared
Supermarkets and high-street stores are stacked with sometimes unfamiliar brands nestling alongside those from Panasonic, Samsung, Sony and LG.
Which? is the only TV reviewer in the UK that regularly tests TVs from supermarkets and retailer own-brands.
Moreover, as our tests are blind – we conceal brand names from the expert testing panels – you can be sure that the results aren’t biased against own-brand models or towards big brands.
See our supermarket TV reviews to see whether you are getting value for money.
Supermarket and retailer own-brand TVs - the Which? verdict
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| Supermarket and retailer own-brand TV performance | |
|---|---|
| Number tested |  |
| Number of Best Buys | |
| Number of Don't Buys | |
| Average score | |
| Average score of big-brand TVs | |
| Highest scoring supermarket and own-brand TV | |
| Lowest scoring supermarket and own-brand TV | |
What are supermarket and retailer own-brand TVs?
Argos TVs
Argos stocks 'cheap brand' TVs from Alba and Bush. Alba TVs are very inexpensive, with most models costing under £250.
There's a huge range of Bush models available, including some plasmas and 3D-capable sets.
See our Bush TV reviews to find out whether they are good value for money.
Asda TVs
The Technia 22-880 is available for well under £100 at Tesco
Asda's own-brand TV is called Luxor, although the range of models is currently very small.
Comet TVs
Comet doesn't have a single 'own-brand', instead it sells a large range of 'cheap brand' TVs. Most prominent among them are Goodmans and Ferguson.
Currys, Dixons and PC World TVs
Curry's main own-brand TV range is called Logik, a name that lends itself to other electrical products, too. TVs go up to 46". Some of the smaller models feature a built-in DVD player.
Read our Logik TV reviews to see how they measure up.
John Lewis TVs
John Lewis sells a small number of TVs under its own well-known name, though it also stocks the little-known brand Linsar on its shelves.
See how John Lewis TVs perform in our tests.
Marks & Spencer TVs
Marks and Spencer has entered the cheap TV fray with a large range of M&S models. It also stocks a number of TVs from the less well-known brand Cello.
Tesco TVs
Tesco’s own-brand, Technika, covers a wide range of audio visual equipment including TVs. Some of the cheaper models can be found for under £100.
Read our Technika TV reviews to find out how they perform.
- LCD, LED and plasma TV reviews - find reviews of the latest models
- Cheap TV - see reviews of models costing under £500.
- What is smart TV? - find out more, and see our guide to the top brands
