The right protection for you
Whether you need income protection, life insurance or critical illness cover, we get to know you before we search the market for the right policies. Our service is smart and tailored to you.
We won’t try to sell you insurance cover that you don’t need or want. We’ll guide you to the right protection for you, your life and the lives of your loved ones, so that you can enjoy peace of mind.
Find the right life insurance
Call Which? Insurance Advisers for policy recommendations expertly shaped to you and your life.
How our service works
It’s all done by phone and online – and it’s free.
1. We get to know you
We set up a phone consultation with you to get a good idea of who you are, your lifestyle, your dependents and your plans.
2. We do a ‘fair analysis’
We analyse the information from our phone consultation to determine the kind of protection we should be searching the market for.
3. We search the market
Smart with technology, we search all the available protection policies from the UK's top insurers.
4. We present our recommendations
We shortlist the policies that provide the right protection for your particular needs, then support you in making the right choice for you.
5. We can help arrange your cover
If you wish to proceed, we deal with the insurers on your behalf to get your protection in place.
Our service is free to you
You pay nothing for our service, whether we arrange cover for you or not.
How we’re paid
Like most insurance brokers, Which? Insurance Advisers earns commission from providers on the products we help arrange. Part of this commission helps the Which? group's campaign work as a champion for the UK consumers.
More about us
Which? Insurance Advisers is part of Which? Financial Services, regulated by the Financial Conduct Authority and part of the Which? Group. Our insurance advisers are RO5 qualified to Level 4 – not all brokers insist on these qualifications, but we do.
Get life insurance and protection advice
Call Which? Insurance Advisers on 0808 2912 648, Mon-Wed 9am to 7pm, Thurs-Fri 9am to 6pm.
About Which? Insurance Advisers
This page and content are the sole responsibility of Which? Financial Services Limited. Which? Limited is registered in England and Wales to 2 Marylebone Road, London NW1 4DF, company number 00677665, and is an Introducer Appointed Representative of Which? Financial Services Limited.