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Our cookie policy and your preferences

How Which? uses cookies and what they are. You can understand more and change your cookies preferences here.

We want to make it as easy as possible for you to understand and control your online privacy. So here is a clear explanation of what cookies are, how we use them, and how you can manage your preferences when you visit our websites.

What are cookies?

A cookie is a tiny text file placed on your computer, tablet or mobile phone by websites that you visit. Cookies do lots of useful jobs. They help make websites work smoothly, provide information about how people browse, and make sure any adverts you see are as relevant as possible.

What we use cookies for

Like most websites, which.co.uk uses cookies. These cookies are safe and secure and don't store your personal information. We use them, for example, to:

  • Preserve your which.co.uk log in state and remember your settings and preferences
  • Show the most useful content for you, including articles and adverts about Which? products and services. This means you might see our adverts on other websites
  • Understand who visits our websites, how they navigate around them and how easy they find them to use.

What we do NOT use cookies for

  • We never show adverts from third parties on our websites.
  • We don't store any personal information in our cookies that can be used to identify you directly, like your name, email, postcode, IP address or financial information (credit card, bank account). Any data we do collect is anonymous.
  • We will never sell your data to anyone else for any reason. To read more about how we protect the information we collect about you, please read our Privacy Notice.

How do I change my cookie settings?

Our websites use three kinds of cookies. Some are strictly necessary for making our website work well. But you can choose to turn all the others on or off below. You can also manage what cookies are stored on your computer directly by setting your browser to accept or reject certain cookies. Blocking some types of cookies may mean you can't use all the services or features on our sites.

Third-party cookies are set by someone other than the owner of the website you're visiting. Some of our pages may also contain content from other sites like YouTube, which may set their own cookies. If you share a link to a page on one of our sites, the platform you share it on (for example, Facebook) may set a cookie on your browser. We have no control over third-party cookies - you can turn them off, but not through us.

Do not track (DNT) is a feature offered by some browsers which, if enabled, sends a signal to websites requesting that your browsing isn't tracked. Currently there is no industry-wide standard that has been agreed or universally adopted to determine how such signals are handled and for that reason we do not respond to DNT requests. We will review how this feature, and other technologies similar, evolve and then take steps to incorporate as and when appropriate.

Remember that editing your cookie preferences will not remove any existing cookies from your browser. It'll only affect the way cookies are used in future.

1. Essential & Performance

Some cookies are essential for the basic functionality of our websites. They let you do things like log in, move from page to page, and use our interactive tools. You can't choose to turn off these cookies. Without them, our website won't work properly and we won't be able to fix any errors.

We also use cookies to run essential analytics and testing tools. These tools measure and improve how our website performs and makes sure that it meets your needs, and that we are always providing the best experience possible for our members, or for people accessing our website for free advice.

2. User experience & Insight cookies

These cookies help us get feedback so we can improve what we offer. They're needed to run reporting tools that gather information about how people are using our website. You can choose to turn these cookies on or off at any time.

3. Advertising & Targeting cookies

We never show adverts from third parties on our website. However, we do advertise our own products and services, and you may see our adverts around the internet too.

We use cookies to measure how well our adverts do and to make sure they're useful to you - based on what kind of content you read the most.

Some cookies tell us where you saw a particular advert and help us limit the number of times you see it.

We link to a number of external websites where you can buy products or services that we feature on our site. When you click on a link, we may earn commission and your activity may be tracked using cookies.

We also use cookies to make the content in our emails and newsletters more relevant to you.