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12.759979px);\n -moz-transform: translate(10.5px, 12.759979px);\n -ms-transform: translate(10.5px, 12.759979px);\n transform: translate(10.5px, 12.759979px);\n }\n}\n\n@keyframes animation_11m81zd{\n 0% {\n opacity: 0.5;\n }\n 10% {\n opacity: 0.5;\n }\n 60% {\n opacity: 1;\n }\n 100% {\n opacity: 0.7;\n }\n}\n\n.sbui-yx6ogi {\n animation-duration: 0.8s;\n animation-iteration-count: infinite;\n animation-timing-function: linear;\n animation-name: animation-148k9ai, animation-1b64q3h;\n opacity: 0.7;\n transform: translate(33.5px, 12.4794px);\n}\n\n@keyframes animation-148k9ai{\n 0% {\n -webkit-animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n -webkit-transform: translate(33.5px, 12.479385px);\n -moz-transform: translate(33.5px, 12.479385px);\n -ms-transform: translate(33.5px, 12.479385px);\n transform: translate(33.5px, 12.479385px);\n}\n30% {\n 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\n\t\tSubscribe to Which?\n\t\t

Be the Nic Cage you want to see in the world.

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Nic cage approves which best buys. Be the Nic Cage you want to see in the world.

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Offer ends 18 June 2025.

\n\t

\n\t\t $\"Which$ \n\t

\n"}]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://preprod.join.which.co.uk/join/subscribe"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"5c9641a5-c466-4eb2-8623-41ab33b4cef4","name":"Dom pre-prod experiment qa","phase":"0","coverage":1},{"key":"jsq-001-offers-page-derisk-new-offers-page-","changeId":"df8b6095992f7d170d1aa87f905364bf5f8d0ec8e62cf86750a5b94b681339d7","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[]}],"hashVersion":2,"hashAttribute":"","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"31238f6b-6989-419d-9dbb-c310a0a1b5cf","name":"JSQ 001 [Offers Page] De-risk new offers page ","phase":"0","coverage":1},{"key":"new-join-journey","changeId":"41fe24e6eed8786bf6aad1acc47f65e58079ddc905491b03abe68e6d8efc065f","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"// Script to the A/B test for growthbook\n// https://app.growthbook.io/experiment/exp_19g62bmeh7ibsn#overview\n//\n// Designed to be run on:\n// https://www.which.co.uk/static/signup/subscribe-to-which.html\n//\n// This script updates the event listener on form submissions to direct all traffic to our\n// new checkout page.\n\n(() => {\n setTimeout(() => {\n console.log('Running join script');\n\n const bundleUrlMap = {\n // Digital Annual\n DIGITALA79: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28b66d8b8aeb04018ba4eb8c3123dd<m_gaBundleID=8a28b66d8b8aeb04018ba4eb8c3123dd<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Digital`,\n // Digital Monthly\n DIGITALM500899: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28f8018b8b0100018ba4e89d37708b<m_gaBundleID=8a28f8018b8b0100018ba4e89d37708b<m_firstPaymentAmount=8.99<m_recurringPaymentAmount=8.99<m_product=Digital`,\n // Full access Annual\n FULL99: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28a641926fcfec019271cab19778ee<m_gaBundleID=8a28a641926fcfec019271cab19778ee<m_firstPaymentAmount=99<m_recurringPaymentAmount=99<m_product=Full+Access`,\n // Full access Monthly\n FULLM1199: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28d7ac9222ee540192357ac1b94c12<m_gaBundleID=8a28d7ac9222ee540192357ac1b94c12<m_firstPaymentAmount=10.99<m_recurringPaymentAmount=10.99<m_product=Full+Access`,\n // Print Annual\n PRINT79: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28ad968d77df0f018d79120c2d76a7<m_gaBundleID=8a28ad968d77df0f018d79120c2d76a7<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Which%3F+Magazine`,\n // Print Monthly\n PRINTM999: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28d7ac9222ee540192357ac3084c1a<m_gaBundleID=8a28d7ac9222ee540192357ac3084c1a<m_firstPaymentAmount=9.99<m_recurringPaymentAmount=9.99<m_product=Which%3F+Magazine`,\n };\n\n const getForms = () => document.querySelectorAll('body form');\n\n // Remove the existing event listeners\n getForms().forEach((form) => {\n const clone = form.cloneNode(true);\n form.parentNode.replaceChild(clone, form);\n });\n\n // Handle the form submission\n const handleSubmit = (event) => {\n event.preventDefault();\n\n const bundle = event.target.querySelector('input[type=radio]:checked').dataset.whichBundle;\n const url = bundleUrlMap[bundle];\n\n window.location.href = url;\n };\n getForms().forEach((form) => form.addEventListener('submit', handleSubmit));\n }, 100);\n})();\n","domMutations":[]}],"hashVersion":1,"hashAttribute":"memberID","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[1,0],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation"}],"filters":[],"seed":"a03bf2d7-6bdb-4ab1-abbf-aac06379f974","name":"New Join Journey [QA]","phase":"0","coverage":1},{"key":"dummy-test-edit-copy-money-using-visual-editor","changeId":"c93fd9338e063283ee21e95858393207ec9de29f8902b26aa6f481ec5abcfb77","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[{"selector":".ContentCard_card__WK0rS .Typography_sb-text-interface-body-small-regular__GLyrs","action":"set","attribute":"html","value":"The specialists at Destination Retirement can help you plan with confidence. a Which? recommended provider for 3 years running."},{"selector":".ContentCard_card__WK0rS .Typography_sb-text-interface-body-small-regular__GLyrs","action":"set","attribute":"html","value":"The specialists at Destination Retirement can help you plan with confidence. 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\n \n

\n\n

\n The telephone will is not available yet\n

\n Thank you for your interest! We are currently exploring the possibility of telephone wills.\n

\n If you would like to help us further, please take this short survey about the appeal of this new product.\n

\n\n \n \n Take our short survey\n \n \n

\n Telephone will\n Personalised telephone support with a wills specialist to guide you through the process.\n \n

Personalised advice over the phone to ensure your wishes are clearly expressed
Will drafted by a professional
Guidance notes provided
Get started, take a break and come back when you want
Professionally printed, bound and delivered to your door
National Will Registration, so that it can be found easily after your death (worth £30)

\n \n \n \n product_price\n \n \n

\n \n

\n\n

\n The telephone will is not available yet\n

\n Thank you for your interest! We are currently exploring the possibility of telephone wills.\n

\n If you would like to help us further, please take this short survey about the appeal of this new product.\n

\n\n \n \n Take our short survey\n \n \n

\n Telephone will\n Personalised telephone support with a wills specialist to guide you through the process.\n \n

Personalised advice over the phone to ensure your wishes are clearly expressed
Will drafted by a professional
Guidance notes provided
Get started, take a break and come back when you want
Professionally printed, bound and delivered to your door
National Will Registration, so that it can be found easily after your death (worth £30)

\n \n \n \n product_price\n \n \n

\n `;\n\n /**\n * Sets up the event listeners for the 'painted door' test on the new package.\n * @param {HTMLElement} container The main container where the package resides.\n */\n function setupPaintedDoor(container) {\n // Use event delegation on the insertion container to handle clicks on the dynamically added package\n container.addEventListener('click', function(event) {\n \n const buyButton = event.target.closest('a.buyBespoke');\n const packageCol = event.target.closest('.packageCol-126434-4');\n \n if (packageCol) {\n const overlay = packageCol.querySelector('.painted-door-local-overlay-4');\n \n if (buyButton) {\n event.preventDefault(); // Stop the link from navigating away\n console.log('Painted Door Triggered: Displaying permanent local package overlay.');\n if (overlay) overlay.style.display = 'flex'; // Show overlay permanently\n } \n }\n });\n }\n\n /**\n * Executes the DOM mutation (Insert new package column).\n * @param {HTMLElement} parentContainer The dynamic 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found');\n }\n }\n\n /**\n * STRATEGY 1: MutationObserver to detect DOM changes in real-time\n * This is the most reliable method for dynamic content\n */\n function initMutationObserver() {\n const observer = new MutationObserver((mutations) => {\n // Check if mutation has already been applied\n if (mutationApplied) return;\n\n // Look for the dynamic container and results header\n const triggerParent = document.querySelector('[id^=\"tabs-\"][id$=\"-1\"]');\n const resultsHeader = document.querySelector('#inner-result header');\n const isResultsReady = resultsHeader?.textContent.includes('Based on your answers we recommend:');\n\n if (isResultsReady && triggerParent) {\n console.log('Results detected via MutationObserver');\n // Small delay to ensure DOM is fully rendered\n setTimeout(() => attemptMutation(triggerParent), 100);\n }\n });\n\n // Observe changes in the entire body or a specific container\n observer.observe(document.body, {\n childList: true,\n subtree: true\n });\n\n console.log('MutationObserver initialised');\n }\n\n /**\n * STRATEGY 2: Fallback polling with improved efficiency\n * Used as a backup in case MutationObserver misses the change\n */\n function initPollingFallback() {\n let attempts = 0;\n const MAX_ATTEMPTS = 100;\n const DELAY_MS = 300;\n\n const intervalId = setInterval(() => {\n attempts++;\n\n // Skip if already applied\n if (mutationApplied) {\n clearInterval(intervalId);\n return;\n }\n\n const resultsHeader = document.querySelector('#inner-result header');\n const isResultsReady = resultsHeader?.textContent.includes('Based on your answers we recommend:');\n const triggerParent = document.querySelector('[id^=\"tabs-\"][id$=\"-1\"]');\n\n if (isResultsReady && triggerParent) {\n clearInterval(intervalId);\n console.log('Results detected via polling');\n setTimeout(() => attemptMutation(triggerParent), 100);\n } else if (attempts >= MAX_ATTEMPTS) {\n clearInterval(intervalId);\n console.warn('Max polling attempts reached without finding results');\n }\n }, DELAY_MS);\n }\n\n /**\n * STRATEGY 3: Immediate attempt if content is already loaded\n * Covers cases where script loads after content is already rendered\n */\n function attemptImmediate() {\n const resultsHeader = document.querySelector('#inner-result header');\n const isResultsReady = resultsHeader?.textContent.includes('Based on your answers we recommend:');\n const triggerParent = document.querySelector('[id^=\"tabs-\"][id$=\"-1\"]');\n\n if (isResultsReady && triggerParent) {\n console.log('Results already present on load');\n setTimeout(() => attemptMutation(triggerParent), 100);\n }\n }\n\n // Initialise all strategies for maximum reliability\n if (document.readyState === 'loading') {\n document.addEventListener('DOMContentLoaded', () => {\n console.log('GrowthBook script initialised on DOMContentLoaded');\n attemptImmediate();\n initMutationObserver();\n initPollingFallback();\n });\n } else {\n console.log('GrowthBook script initialised 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Keep the knowledge that puts the you in control.

You've experienced the power in you—the confidence to buy smarter and demand better. By cancelling, you're losing access to the essential tools that keep you informed and protected:

Before you cancel

If you cancel your membership today you'll miss out on:

Knowledge is Power: Access Thousands of expert tests and reviews to know exactly what you're buying before you spend a penny.
Your Personal Edge: Get Personalised buying advice through Ask Which?—your direct line to expert insight, tailored just for you.
Ethical Control: Use our Eco Buy recommendations to confidently make choices that are better for your life and the planet.
Financial Security: The trusted Financial calculators and Specialist support that put you in control of your money and safety.

"}]},{"css":".Cancel_content__lRvrx {\n margin-top: 1rem;\n}","js":"","domMutations":[{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

Are you sure? You'll miss out on these product advice benefits...

If you cancel your membership today you'll miss out on:

Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

As well as these tools...

The Which? app, giving you on-the-go buying advice
Financial calculators, like the trusted Which? mortgage calculator
Consumer rights advice
Specialist support such as for mortgages or scams

"},{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

Are you sure? You'll miss out on these product advice benefits...

Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

As well as these tools...

The Which? app, giving you on-the-go buying advice
Financial calculators, like the trusted Which? mortgage calculator
Consumer rights advice
Specialist support such as for mortgages or scams

"}]}],"hashVersion":2,"hashAttribute":"","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/join/mma/cancel*"}],"weights":[0.3334,0.3333,0.3333],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1 - Empowerment & control"},{"key":"2","name":"Variation 2 - MSC all benefits"}],"filters":[],"seed":"a27b728b-81c7-45d8-a37a-f483570c9434","name":"RET 001 [My Account] Alternative member benefits during cancellation","phase":"0","coverage":1},{"key":"acq-003-offers-page-cta-direct-to-annual-during-promo-reverse-test","changeId":"2d96557402af3f335cf1363861f37e11a327f0434081afece67cbc54c133eba4","status":"running","variations":[{"css":"","js":"","domMutations":[]},{"css":"body > div.offers__container > div > div > section.hero > div.text > div {\ndisplay: none !important;\n}","js":"","domMutations":[]}],"hashVersion":2,"hashAttribute":"","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"8967749f-c406-4f0a-ac11-cc9cb2998156","name":"ACQ 003 [Offers Page] CTA direct to annual during promo reverse test","phase":"0","coverage":1},{"key":"login-prompt-newsletter-test-implementation","changeId":"464368870dd6d57adf4c65912f2142ab9ce32249b453fa7c9fb0d9ed4e06e722","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"(function() {\n // 1. COOKIE HELPER FUNCTIONS\n function getCookie(name) {\n const value = `; ${document.cookie}`;\n const parts = value.split(`; ${name}=`);\n if (parts.length === 2) return parts.pop().split(';').shift();\n return null;\n }\n\n function setCookie(name, value, days) {\n let expires = \"\";\n if (days) {\n const date = new Date();\n date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));\n expires = \"; expires=\" + date.toUTCString();\n }\n // Setting path=/ ensures it works across the whole site\n document.cookie = name + \"=\" + (value || \"\") + expires + \"; path=/\";\n }\n\n // 2. LOGIC CHECK\n const COOKIE_NAME_DISMISSED = 'gb_login_prompt_seen';\n \n // Logic: \n // 1. master_id must NOT exist (User is not logged in)\n // 2. Wm MUST exist (User is known/tracked)\n // 3. gb_login_prompt_seen must NOT exist (User hasn't dismissed/clicked recently)\n const masterIdExists = getCookie('master_id');\n const wmExists = getCookie('Wm');\n const hasDismissed = getCookie(COOKIE_NAME_DISMISSED);\n\n // If master_id exists (logged in) OR Wm missing (unknown) OR already dismissed\n if (masterIdExists || !wmExists || hasDismissed) {\n console.log('GrowthBook: Conditions not met for Top Banner (logged in, unknown user, or previously dismissed).');\n return;\n }\n\n // 3. DEFINE HTML & STYLES\n const BANNER_HTML = `\n \n\n

\n \n

\n 👤\n

Welcome back! You're not logged in

\n Log in to ensure you are getting the best experience possible.\n

\n \n \n

\n \n \n \n

\n `;\n\n // 4. INJECTION & INTERACTION LOGIC\n function initBanner() {\n // CLEANUP: Check if banner already exists\n const existingBanner = document.getElementById('gb-top-banner');\n if (existingBanner) existingBanner.remove();\n\n // Create wrapper div\n const bannerDiv = document.createElement('div');\n bannerDiv.id = 'gb-top-banner';\n bannerDiv.innerHTML = BANNER_HTML;\n \n // Append to body\n document.body.appendChild(bannerDiv);\n\n // Add Event Listeners - SCOPED\n const closeBtn = bannerDiv.querySelector('#gb-close-btn');\n const signinBtn = bannerDiv.querySelector('#gb-signin-btn');\n\n if (closeBtn) {\n closeBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on close - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n bannerDiv.classList.remove('visible');\n setTimeout(() => bannerDiv.remove(), 500); \n });\n }\n\n if (signinBtn) {\n signinBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on interaction - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n window.location.href = 'https://www.which.co.uk/login'; \n });\n }\n\n // Trigger slide-in animation\n setTimeout(() => {\n bannerDiv.classList.add('visible');\n }, 100);\n }\n\n // 5. EXECUTION WITH DELAY\n setTimeout(() => {\n if (document.body) {\n initBanner();\n } else {\n document.addEventListener('DOMContentLoaded', initBanner);\n }\n }, 3000);\n\n})();","domMutations":[]},{"css":"","js":"(function() {\n // 1. CONFIGURATION\n const TOOLTIP_ID = 'gb-login-tooltip';\n const TARGET_SELECTOR = 'header a[href=\"/login\"]'; // Targeting the specific Log In link\n const COOKIE_NAME_DISMISSED = 'gb_login_tooltip_seen';\n \n // 2. COOKIE HELPERS\n function getCookie(name) {\n const value = `; ${document.cookie}`;\n const parts = value.split(`; ${name}=`);\n if (parts.length === 2) return parts.pop().split(';').shift();\n return null;\n }\n\n function setCookie(name, value, days) {\n let expires = \"\";\n if (days) {\n const date = new Date();\n date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));\n expires = \"; expires=\" + date.toUTCString();\n }\n document.cookie = name + \"=\" + (value || \"\") + expires + \"; path=/\";\n }\n\n // 3. LOGIC CHECKS\n const masterIdExists = getCookie('master_id');\n const wmExists = getCookie('Wm');\n const hasDismissed = getCookie(COOKIE_NAME_DISMISSED);\n\n // Only show if: Not logged in (no master_id), User is tracked (Wm exists), Not dismissed previously\n if (masterIdExists || !wmExists || hasDismissed) {\n return;\n }\n\n // 4. DEFINE HTML & STYLES\n const TOOLTIP_HTML = `\n \n \n \n \n `;\n\n // 5. RENDER & POSITION LOGIC\n function initTooltip() {\n const targetElement = document.querySelector(TARGET_SELECTOR);\n \n // If target doesn't exist (or is hidden on mobile), do not render\n if (!targetElement || targetElement.offsetParent === null) {\n console.log('GrowthBook: Target login element not found or hidden.');\n return;\n }\n\n // Cleanup existing\n const existing = document.getElementById(TOOLTIP_ID);\n if (existing) existing.remove();\n\n // Create Tooltip\n const tooltip = document.createElement('div');\n tooltip.id = TOOLTIP_ID;\n tooltip.innerHTML = TOOLTIP_HTML;\n document.body.appendChild(tooltip);\n\n // Positioning Function\n function positionTooltip() {\n const rect = targetElement.getBoundingClientRect();\n const scrollTop = window.pageYOffset || document.documentElement.scrollTop;\n \n // Calculate positions\n // Top: Element bottom + 15px gap\n const top = rect.bottom + scrollTop + 15; \n // Left: Center of element - half tooltip width\n let left = rect.left + (rect.width / 2) - (280 / 2);\n\n // Prevent going off-screen left\n if (left < 10) left = 10;\n \n // Prevent going off-screen right\n const maxLeft = window.innerWidth - 290; // width + padding\n if (left > maxLeft) left = maxLeft;\n\n tooltip.style.top = `${top}px`;\n tooltip.style.left = `${left}px`;\n }\n\n // Initial Position\n positionTooltip();\n\n // Reposition on resize\n window.addEventListener('resize', positionTooltip);\n\n // Show\n setTimeout(() => tooltip.classList.add('visible'), 100);\n\n // Event Listeners\n const closeBtn = document.getElementById('gb-tooltip-close');\n const ctaBtn = document.getElementById('gb-tooltip-cta');\n\n const dismissTooltip = () => {\n tooltip.classList.remove('visible');\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n setTimeout(() => tooltip.remove(), 300);\n window.removeEventListener('resize', positionTooltip);\n };\n\n if (closeBtn) closeBtn.addEventListener('click', (e) => {\n e.preventDefault();\n dismissTooltip();\n });\n\n if (ctaBtn) ctaBtn.addEventListener('click', () => {\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n // Allow default navigation\n });\n }\n\n // 6. EXECUTION\n if (document.readyState === 'loading') {\n document.addEventListener('DOMContentLoaded', initTooltip);\n } else {\n initTooltip();\n }\n\n})();","domMutations":[]}],"hashVersion":1,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"regex","pattern":"[\\?&]((utm_source=ExactTarget.*&utm_medium=Email)|(utm_medium=Email.*&utm_source=ExactTarget))"}],"weights":[0.3334,0.3333,0.3333],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"},{"key":"2","name":"Variation 2"}],"filters":[],"seed":"31b830c3-fc05-41ef-93c0-86502b016bff","name":"Login prompt for newsletter test implementation","phase":"0","condition":{"id":{"$regex":"0882d4e7-1ba4-415b-8750-c69b992a9ca5"}},"coverage":1}]

Sophie Medlin

2025

I’ve spent 20 years fixing patients’ gut health – here’s what actually works