Press release

Bargain mobile phone tops Which? list showcasing the 50 best products of the year

A mobile phone that costs less than £200 has been named as the product of the year for 2024 by Which?, in a list that includes an electric car, washing up liquid and an air purifier
5 min read
Press Team

The products, which were tested or launched in the last year, have been nominated by the consumer champion’s experts and whittled down from 3,500 to just 50, based on value, performance, efficiency and innovation. 

Clinching the top spot in the rankings of tech, kitchen and everyday home products is the £169 Samsung Galaxy A15 5G. It was praised for its good value and longevity as it is the cheapest phone tested by Which? that offers five years of security support updates. Although it’s not a Which? Best Buy, the product earned a Which? Great Value endorsement, given to more affordable products that still do a great job.

In second place is one of the more expensive products on the list- the Volkswagen ID.7 electric car, which costs £51,550. Despite its hefty price tag, it is the highest-scoring car in Which?’s tests in 2024 and was credited for its adaptive suspension and space. 

One of the cheapest products in the ranking was ninth-placed washing capsules Aldi’s Almat Triple Chamber Sachets, priced at £3 for 20. It impressed testers as it removes food stains easily, is great value and has a good sustainability score thanks to the minimal use of ingredients known to be harmful to the environment.

At number 13 is a rare microwave that doubles as an airfryer, the Daewoo SDA2618GE which was described as “quiet enough in use that you won’t be disturbing anyone when you heat up a midnight snack.” Priced at £195, it also has 11 power levels and 25 settings for auto-cooking, reheating and defrosting. 

At number 18 on Which?’s list is the Framework Laptop 16. It’s not cheap at £1,699 but it’s been described by experts as “the most hi-tech Lego set you’ve ever seen” and is a laptop built for the future because you can swap in new drives and graphics chips whenever you want. 

Also making the consumer champion’s 50 best products is the Nuna Pipa Urbn, a £300 car seat with a four-star safety rating in Which? 's tests. Weighing just 3kg, it is number 21 on the list and is easy to carry and install. 

Number 30 is a Morrisons Nutmeg Home Fluted Toaster, rated by Which? for making good toast and costing just £19. 

At 33 is one of thousands of televisions that the consumer champion’s experts have tested in recent years- the LG OLED65C44LA. Although it will set you back £1,999 and is one of the more expensive options, it was the joint highest-rated television Which? tested in 2024 and was praised for its clear picture and sound.

At number 36 is the £38 Philips STH3000, a handheld steamer which has been described as “light” and “easy to use” by experts. It will not be quite as effective as a regular iron but it will still get creases out of polycotton and silk fabrics well.

In 50th place is the Samsung HW-Q930D soundbar. It has been credited by experts for making the sound better on slimmed-down television sets and at £599, it will provide crisp clarity and punchy rear speakers for true surround sound. 

Harry Rose, Which? Magazine Editor, said:

“Our experts have whittled down thousands of products and proved yet again that it isn’t just top of the range cars or smartwatches that stand out. “The champion for 2024 is a great value phone that has been credited for its longevity. It’s just one of the products on this year’s list that should make everyone’s lives a bit easier.

“There is fantastic value at the cheaper end of the smartphone market now, exemplified by our winner, which means that buying brilliant phones outright and avoiding costly contracts by using sim-only deals is a more realistic option for many more people.”

ENDS

Notes to editors

Which?’s researchers voted on products launched and tested between September 2023 and September 2024. Prices included in this release were brand-listed for testing as the “typical price” i.e. the most common price for that product, excluding any sales/deals.

Full list of Which?’s best products of 2024 

1. Samsung Galaxy A15 5G Phone

2. Volkswagen ID.7 Electric Car

3. Instant Vortex Clearcook 140-4101-01-UK Airfryer

4. Lidl Cien Sun Spray SPF30

5. Samsung QE55Q60D TV

6. Bitdefender Antivirus Free For Windows

7. Apple Ipad Pro 11-Inch 7th Gen (2024)

8. Brompton Electric C Line Explore 12 Speed Folding Electric Bike

9. Aldi Almat Triple Chamber Sachets Bio Washing Capsules 

10. AEG Clean 5000 AB51C2DR Vacuum Cleaner

11. Bosch TWK1M123GB MyMoment Delight Kettle

12. Fairy Max Power Original

13. Daewoo SDA2618GE Microwave

14. Fitbit Charge 6 Tracker 

15. Brother HL-L2445DW Printer 

16. AEG APU72571UG Air Purifier

17. LG F4Y509WWLA1 Washing Machine

18. Framework Laptop 16 (2024)

19. Dyson Supersonic Nural Hairdryer

20. Mazda MX-30 R-EV (PHEV) Hybrid Car

21. Nuna Pipa Urbn Child Car Seat

22. Bosch KTR15NWECG Freestanding Fridge

23. Google Pixel 8A Mobile Phone

24. AEG TR959M6BC Tumble Dryer

25. Silver Cross Tide Pushchair

26. Karcher K5 Premium Smart Control Pressure Washer

 27. Microsoft 13.8 Inch Surface Laptop

28. Delonghi Magnifica Plus ECAM320.60.B Coffee Machine

29. Stihl RMA 243.3 Lawnmower

30. Morrisons Nutmeg Home Fluted Toaster

31. Haden 195630 Microwave

32. IKEA Vappeby (3rd Gen) Bluetooth Speaker

 33. LG OLED65C44LA TV 

34. Apple Watch Series 10 

35. CDA Nancy Dark Skies Wine Cooler

36. Philips STH3000/26 Clothes Steamer 

37. Volvo EX40 Electric Car

38. NEFF N50 V58NBS1L0 Venting Hob

39. STIHL HSA 40 Hedge Trimmer

40. Maxi-Cosi See Pro Baby Monitor 

41. Celebrity Hollingwell Riser-Recliner Chair 

42. Braun Silk-Epil Series 9 Flex 9-481 Epilator

43. Ninja Woodfire Pro XL Electric BBQ 

44. Dimplex Evorad EV02BTA Oil Free Radiator

45. Amazon Eero Max 7 WI-FI Router 

46.  NEFF B54CR71NOB Built-In Oven

47. Hamilton Beach HB268SGBG Pro Care Iron 

48. Hisense RB327N4WWE Fridge Freezer

49. TCL 4022S Mobile Phone

50. Samsung HW-Q93OD Soundbar 

About Which?

Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.The information in this press release is for editorial use by journalists and media outlets only. Any business seeking to reproduce information in this release should contact the Which? Endorsement Scheme team at endorsementscheme@which.co.uk.