Shocking food price rises are concern for millions, Which? says

"The price of everyday food and drink items has soared by a shocking amount this year and it's causing huge concern for millions of people. Our own research has found a similar picture of many people trading down to cheaper ranges and an increasing number taking more drastic actions, such as skipping meals.

"Supermarkets have the ability to make a real difference to hard-hit households by ensuring everyone has easy access to basic, affordable food lines at a store near them, particularly in areas where people are most in need.

"Promotions should be targeted at those who need them most and people should be able to easily compare the price of products to get the best value."