Rocio Concha, Which? Director of Policy and Advocacy, said: "These figures underline the shocking scale of the cost of living crisis and explain why millions of people are already in a dire financial situation as they struggle to put food on the table. With government help on energy bills now set to end in April and mortgage rates on the rise, it's clear many more households face a terrifying cliff edge in the months to come and current government help will not be sufficient. "Businesses are also under pressure from rising costs, but those in essential sectors, such as supermarkets, energy and telecoms, should be doing more to help customers find the best deals for their budget, and providing extra support to those who need it." ENDS
