Vital that households get support as food inflation soars to record 11.6%, Which? says

Sue Davies, Which? Head of Food Policy, said:

"Soaring food prices are a real concern and our research shows millions of consumers are already skipping meals or struggling to put healthy meals on the table due to the cost of living crisis. It is vital that households get the support they need from the government and businesses.

"Supermarkets have a crucial role to play in helping their customers navigate the tough months ahead. Budget lines for healthy and affordable essential items need to be widely available across their stores and they should ensure shoppers can easily compare the price of products to get the best value. Promotions should be targeted at supporting those most in need."

ENDS

Notes to editors

• Millions skipping meals due to cost of living crisis, Which? finds - 20^th October 2022
• Which? recently launched a campaign calling on businesses in essential sectors - supermarkets, telecoms and energy - to do more to help their customers through the cost of living crisis. More information is available here: