Press statement

Which? comments on Dairy Milk sharing bars shrinking in size by 10%

29 Mar 2022

1 min read

Natalie Hitchins, Which? Head of Home Products and Services, said: "Shoppers bear the brunt of the rising cost of living when companies reduce the size of popular products while keeping prices stable. Taken together, these practices can have a real impact at a time when many households are already facing a severe squeeze on their finances.

"While companies might have legitimate reasons for doing this, they must always be upfront so that customers can make informed choices."

ENDS