Rocio Concha, Which? Director of Policy and Advocacy, said: "While it's good to see this modest easing in the annual rate of inflation, prices are continuing to rise across a number of areas - most notably the cost of food, which saw the highest month to month increase in 27 years. Millions of households continue to face an incredibly difficult winter ahead. "Companies are under inflationary pressure too, but businesses in essential sectors, such as supermarkets, energy and telecoms, can make life easier by ensuring customers can easily find the best deals for their budget, and providing extra support to those who need it."
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