Press statement

Which? comments on the news that Fifa is planning to use dynamic pricing for 2026 World Cup tickets

1 min read

Lisa Webb, Which? Consumer Law Expert, said:

"Football fans may understandably be apprehensive to hear Fifa will use dynamic pricing for the 2026 World Cup.

"Fifa must ensure it is up front about its pricing practices so fans can understand how much tickets could cost and make informed decisions about whether to buy them."

-ENDS-