Which? names CYBEX the best of the baby and child brands at its prestigious annual awards ceremony
Expert judges at Which? whittled down their top picks of the brands going above and beyond for consumers in 12 categories ranging from cars to utilities.
In the baby and child category - a new category for the 2024 awards - Bugaboo, Joie, Nuna and VTech were also shortlisted.
The winners in all categories were announced at an in-person ceremony today (20th May) in London. The event - hosted by the BBC’s Victoria Derbyshire - saw some of the country’s leading household names come together to find out if they had been honoured with a coveted trophy from Which?.
In awarding the win in the baby and child category, judges noted that, “CYBEX has the joint highest top-scoring car seat, our best performing baby and child category on the website. Although CYBEX products are generally on the higher end price-wise, you’re paying for safety, certainty and good quality”.
As well as a trophy, each winner is entitled to use a Which? Award winners logo across all marketing free for a year.
Anabel Hoult, Which? Chief Executive, said:
“CYBEX was a clear choice as the winner of the first ever Which? Baby and Child Brand of the Year, thanks to its high number of Best Buys and high-scoring models, making it a reliable brand and a fantastic choice for parents.
“It’s a brand that doesn’t shy away from innovation, most notably with the launch of its airbag car seat in November 2021.
“I’d like to extend a huge congratulations to CYBEX for its win, a Which? Award is a marker of excellence and the brand should be proud of its achievement.
Full table of winners and shortlist:
| Category | 2024 winner | 2024 shortlist |
| Which? banking brand of the year | Starling Bank | Coventry Building Society, Nationwide, Starling Bank |
| Which? insurance brand of the year | NFU Mutual | LV=, NFU Mutual, WPA |
Which? travel brand of the year | Jet2 | Brittany Ferries, Jet2, The Landmark Trust, Liverpool John Lennon Airport, Premier Inn |
Which? retailer of the year | Richer Sounds | Euronics, John Lewis, QVC, Richer Sounds, Seasalt Cornwall |
| Which? utilities brand of the year | SMARTY | giffgaff, Octopus Energy, SMARTY, Zen Internet |
Which? customer service brand of the year | Zen Internet | Euronics, Jet2, NFU Mutual, Richer Sounds, Viking, Zen Internet |
Which? car brand of the year | Honda | Genesis, Honda, KIA, Toyota |
ENDS -
Notes to editors
Photos: Photos of winners will be available On Tuesday 21st May. Please contact charlotte.branson@which.co.uk if you would like any images.
About Which?
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.
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