Which? names Samsung the best computing brand at its prestigious annual awards ceremony
Expert judges at Which? whittled down their top picks of the brands going above and beyond for consumers in 12 categories ranging from cars to utilities.
The winners in all categories were announced at an in-person ceremony today (20th May) in London. The event - hosted by the BBC’s Victoria Derbyshire - saw some of the country’s leading household names come together to find out if they had been honoured with a coveted trophy from Which?.
As well as a trophy, each winner is entitled to use a Which? Award winners logo across all marketing free for a year.
In awarding Samsung the win in computing, judges noted that, “common themes among Samsung’s computers are great battery life, vibrant screens and speedy performance, three of the most important factors to consider when buying a laptop”.
Also shortlisted in the computing category were: Apple, Bitdefender and Canon.
Anabel Hoult, Which? Chief Executive, said:
“Samsung was among Which? members’ favourite laptop brands, achieving excellent satisfaction and product reliability scores in our surveys.
“The company melds superb performance with pricing that keeps many of its best products within reach of those who want a device that lasts.
“I’d like to extend a huge congratulations to Samsung for its win, a Which? Award is a marker of excellence and the brand should be proud of its achievement.”
ENDS -
Notes to editors
Photos: Photos of winners will be available On Tuesday 21st May. Please contact charlotte.branson@which.co.uk if you would like any images.
Full table of winners and shortlist:
| Category | 2024 winner | 2024 shortlist |
| Which? banking brand of the year | Starling Bank | Coventry Building Society, Nationwide, Starling Bank |
| Which? insurance brand of the year | NFU Mutual | LV=, NFU Mutual, WPA |
Which? travel brand of the year | Jet2 | Brittany Ferries, Jet2, The Landmark Trust, Liverpool John Lennon Airport, Premier Inn |
Which? retailer of the year | Richer Sounds | Euronics, John Lewis, QVC, Richer Sounds, Seasalt Cornwall |
| Which? utilities brand of the year | SMARTY | giffgaff, Octopus Energy, SMARTY, Zen Internet |
Which? customer service brand of the year | Zen Internet | Euronics, Jet2, NFU Mutual, Richer Sounds, Viking, Zen Internet |
Which? car brand of the year | Honda | Genesis, Honda, KIA, Toyota |
About Which?
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that influences politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful.
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