Which? responds as CMA launches court action against Emma to protect UK consumers

Rocio Concha, Which? Director of Policy and Advocacy, said:

“We support the CMA in taking legal action to protect consumers from unfair sales and marketing practices and we are disappointed that Emma Sleep has not fully complied with the regulator's requirements to date.

“We are suspending Emma Sleep’s Which? Best Buy endorsements pending the outcome of this court action."