Rocio Concha, Which? Director of Policy and Advocacy, said: "Consumer confidence has taken a battering as millions of people face a stark financial situation this winter. With bills set to rise even further, it's clear that the current level of cost of living government help will not be sufficient. "The government must do more to support those who are struggling and increase the amount of economic support for families and households so they can make ends meet. "Businesses in essential sectors, such as supermarkets, energy and telecoms, should also do everything in their power to make sure customers are getting a good deal, and look at what more they can do for those facing serious financial hardship." ENDS
