Which? responds as Kantar reports record food inflation figures

Rocio Concha, Which? Director of Policy and Advocacy, said:

“These latest figures are deeply concerning, and reflect Which?'s own inflation tracker, which shows the dramatic impact the cost of living crisis is having on everyday products at the supermarket.

“Some households are already skipping meals to make ends meet and our research shows trust in supermarkets taking a hit as many people worry they are putting profits before the people suffering during this cost of living crisis.

“Supermarkets must boost budget range availability across stores so people do not have to pay excessive prices for everyday essentials. They should also be more upfront about costs and provide clear unit pricing to help shoppers to easily compare items.” 

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