Which? responds as Sainsbury's introduces new Nectar Prices on hundreds of products
Sue Davies, Which? Head of Food Policy, said:
"At a time when people have less money to spend due to the cost of living crisis, it's important that they can access lower priced products. However, these Sainsbury's Nectar deals should also be rolled out to convenience stores so people on low incomes who rely on these shops can also benefit.
"Sainsbury's should provide comparable unit pricing alongside both Nectar Price and regular items so that its pricing is as clear, transparent and consistent as possible. Customers can then easily compare Nectar deals with other prices in-store and in alternative supermarkets, to get the best value for money."
ENDS
Notes to editors
Which? Affordable Food For All Campaign
The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent.
More than 68,000 supporters have signed our petition so far calling on the supermarkets to take action.
Alongside the University of Leeds Consumer Data Research Centre, Which? has developed the Priority Places For Food Index which shows where in the UK people are the most vulnerable to food insecurity.