Which? responds to Ofgem retaining ban on acquisition-only tariffs

"Which? and other consumer organisations and energy firms have called for Ofgem not to lift the ban on acquisition-only tariffs so it's positive to see the regulator take this on board. 

"Removing the ban would have risked shutting existing customers out from the best deals, opening the door to loyalty penalties. Our research has shown that consumers overwhelmingly believe this is unfair - even when they might stand to benefit.

"It is particularly encouraging to see that Ofgem intends to extend the ban until 2026, which will give the regulator the chance to properly consider whether it should become a permanent fixture of the market."