Which? responds to the GfK's findings that there has been a steep drop in consumer confidence

Rocio Concha, Which? Director of Policy and Advocacy, said:

"These findings echo our latest research which saw consumer confidence in the future economy fall to -49, the lowest levels seen since December 2022 when the inflation rate was in double figures. 

"Consumer confidence and business confidence are two sides of the same coin and pursuing one at the expense of the other would be self-defeating. To increase consumer confidence and boost economic growth, the government should encourage effective competition among responsible firms and take action against businesses which break the rules."

-ENDS-