Sue Davies, Which? Head of Food and Consumer Protection Policy, said: "Grocery bills rising by over £500 a year will put a huge dent in already-stretched household finances. Earlier this year, Which? found the cost of hundreds of popular items had soared by more than 20 per cent in two years. These huge price hikes mean that some people are having to miss meals, or resort to food banks just to make ends meet. "Budget ranges are becoming increasingly vital amid the worsening cost of living crisis, but our investigations have suggested that own-brand budget labels have become less available just as consumers need them most. "Supermarkets must boost budget range availability across stores so people do not have to pay excessive prices for everyday essentials. They should also be more upfront about costs and provide clear unit pricing to help shoppers to easily compare items." ENDS
