Press statement
Which? responds to VAT being cut on summer activities for families
1 min read
Rory Boland, Editor of Which? Travel said:
“If these VAT cuts are to be meaningful, it is crucial the reduction is passed on to people through genuine reductions in the cost of entry tickets, activities and meals out.
“Our previous research has shown that ticket prices have soared, with some UK historic attractions increasing by as much as 54 per cent, putting family days out beyond the reach of many.”
Notes to Editors
Rising costs of UK attractions
*54 per cent rise references York Minster having gone up from £13 to £20 now - a rise of 54% from 2022 to 2025