Which? responds to warnings from National Trading Standards that criminals are using AI to clone voices and set up direct debits

Lisa Webb, Which? Consumer Law Expert, said:

"It's horrifying that criminals are using AI to clone voices in order to set up fraudulent direct debits.  

"You shouldn't have to worry about your own voice being used against you in this way but sadly we've reached a stage where every phone call must be treated with suspicion. If you get any calls out of the blue, don't be afraid to hang up - genuine callers won't mind.

"If you see any direct debits or transactions on your bank account that you don't recognise, contact your bank immediately using the number on the back of your card. You should also report any scams to Police Scotland or Report Fraud to investigate.

“It’s also worth making sure you're registered with the telephone preference service to opt out of unsolicited marketing calls, that way you'll know that any unexpected marketing or sales calls are either a rogue company or a scammer.”

-ENDS-