Which? response as CMA calls on Emma Sleep to change its online sales practices

Rocio Concha, Which? Director of Policy and Advocacy, said: 

"Emma Sleep mattresses perform well in Which? tests, so it is troubling that the CMA has found evidence of tactics such as misleading countdown timers and discount offers being used by the company. 

"Emma should swiftly put a stop to these practices, and we have written to the company asking whether it will comply with the CMA's request. If it fails to meet the requirements, the regulator must be prepared to take further action and we will remove Which? Best Buy recommendations from its products.  

"Once passed, the government's Digital Markets, Competition and Consumers Bill will be an important step that will give the CMA the power to fine companies if they flout the law, rather than having to threaten court action, which could drag on for a long time."