Which? response as Google faces £7bn legal claim over anti-competitive search engine practices

Rocio Concha, Which? Director of Policy and Advocacy, said:

“Which? has long held concerns about the impact of Google's search engine dominance on the prices paid by advertisers. If Google were to be found guilty of wrongdoing, this opt-out action would rightly return money back into the pockets of UK consumers.

“Which? has campaigned hard for an effective collective redress scheme for consumers, but with no claim under the regime reaching a conclusion yet, consumers are still waiting to see the benefit.

“The regime has the ability to play a vital role in making markets work better for consumers by deterring big companies from indulging in abusive behaviour, so it's incredibly important that these types of claims can continue to be brought."

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