Jenny Ross, Which? Money Editor, said: "It is unacceptable that unscrupulous firms are targeting older, vulnerable people and pressuring them into buying rip-off appliance cover that they don't need - so it is positive that the ICO is taking action on this issue. "Which? has been warning about rogue firms cold-calling people about insurance for white goods or other household appliances for years and has reported over 100 firms to the ICO and Trading Standards. "If you or someone you know has been cold-called about appliance cover, ask for the company name and report it to the ICO. If you are being inundated with cold calls, ask your phone network about the call blocking services it offers." -ENDS-
