Which? response as Ofcom's UK online safety regulation comes into force

Rocio Concha, Which? Director of Policy and Advocacy, said:

“Which? is concerned that Ofcom’s codes of practice are far too weak, leaving gaps for fraudsters to exploit and too many circumstances where tech companies will be able to turn a blind eye to clear signs of fraud.

“It's also unacceptable that under the current timeline, it will be years before specific protections against fraudulent advertisements take effect.

"To tackle the UK’s fraud epidemic, it's crucial that Ofcom and the government strengthen these codes and the wider Online Safety Act and accelerate the timetable for getting them implemented so consumers are finally better protected from online scams."