Rocio Concha, Which? Director of Policy and Advocacy, said: "The inclusion of paid-for advertising in the Online Safety Bill is a vital move which should force the biggest social media firms and search engines to use their sophisticated technology to better protect their users from the devastating effects of scams perpetrated by fraudsters on their platforms. "The Online Safety Bill must guarantee that Ofcom has the support and resources it needs to hold companies to account and take strong enforcement action where necessary. We await full details of the Bill to assess whether it goes far enough in protecting consumers from fake and fraudulent adverts."
