Which? response as Waitrose cuts price of products

Sue Davies, Which? Head of Food Policy, said:

"While Waitrose performed strongly for quality, range of products and store experience in Which?'s supermarket survey, it fell down on value for money and our recent price analysis shows Waitrose continues to be the most expensive food shop. So while positive, this price cut alone is unlikely to be a silver bullet.

 "Supermarkets must commit to doing all they can to help consumers during the cost of living crisis, including providing transparent pricing so shoppers can easily work out which products offer the best value.”

-ENDS-

• Low cost and luxury win through as big supermarkets fall out of favour in annual Which? satisfaction survey
• Aldi takes Which? cheapest supermarket crown 12 months in a row