Which? response to FCA finfluencer warning

Rocio Concha, Which? Director of Policy and Advocacy, said: 

"Social media influencers can build up a huge fanbase of millions of people who value their statements and advice and may choose to act on them - and this could prove very costly if people are encouraged to make unnecessarily risky decisions.

"The FCA is right to remind finfluencers of their legal responsibilities. The regulator should not hesitate to take action against any found to be breaking the rules, as this would send a strong message that social media influencers may be able to reap large rewards, but they will also be held responsible for their posts."

-ENDS-