Which? response to Kantar market update
Rocio Concha, Which? Director of Policy and Advocacy, said:
“Food inflation remains at unsustainable levels and soaring prices are putting intolerable pressure on household budgets for millions of people. Which? hears every day from desperate parents or people on low incomes who are already resorting to extreme measures like skipping meals in order to provide for their loved ones.
“It’s good news the government has committed to reviewing pricing rules, but this must be undertaken as soon as possible as much clearer pricing is vital in enabling shoppers to compare prices and find the best value products. Supermarkets should also be making it easier for people by urgently committing to stocking essential budget ranges in all their stores, particularly in areas where people are most in need.”
ENDS
Notes to editors:
Supermarket giants failing to stock budget ranges in smaller stores, Which? reveals
Which? Affordable Food For All Campaign
The consumer champion’s Affordable Food For All campaign calls on supermarkets to do more to ensure own-brand budget line items are widely available throughout all branches – including in smaller ‘convenience’ stores. They should also make pricing and offers more transparent.
More than 87,000 supporters have signed our petition so far calling on the supermarkets to take action.
Alongside the University of Leeds Consumer Data Research Centre, Which? has developed the Priority Places For Food Index which shows where in the UK people are the most vulnerable to food insecurity.