Rocio Concha, Which? Director of Policy and Advocacy, said: "Connectivity is more important than ever, so it's vital that as many households and businesses as possible can access faster and more reliable gigabit-capable broadband - wherever they are in the country. "While it's encouraging to see the number of households accessing gigabit increase, awareness of the benefits remains low - and during a cost of living crisis targeted discounts or voucher schemes could help encourage more consumers to upgrade. "To help consumers most in need at this difficult time, the government should make social tariffs more affordable by cutting the amount of VAT paid on them to zero." -ENDS-