Ofgem’s Consultation on the Future of the Ban on Acquisition-only Tariffs (BAT) beyond March 2025 - Which? response

We support Ofgem's proposals to extend the BAT until at least March 2026, and are pleased that the regulator has taken account of the substantial concerns raised by Which? and others in response to the May 2024 Statutory Consultation. 

Retaining the BAT is in the best interests of consumers. As set out in our response to the statutory consultation, removing the BAT would have risked increasing loyalty penalties and undermining consumer trust. Which? and others submitted to Ofgem a body of evidence showing that consumers find acquisition-only pricing unfair and prefer for the BAT to be maintained. We are pleased Ofgem is now taking greater account of these findings and the broader risk to market trust and competition.