Which? response to top climate adviser saying net zero inequality ‘biggest challenge’ for government

Rocio Concha, Which? Director of Policy and Advocacy, said:

“Most UK consumers want to play their part in helping tackle climate change, but our research has uncovered that when it comes to green technologies such as electric vehicles and heat pumps, they are being held back by cost and a lack of awareness and reliable information.

“Consumers need lower prices, more choice and confidence in making the switch to green alternatives – whether that’s the car they drive or how they heat their home and improve its insulation. The government must work with businesses to develop and support sustainable solutions."