Which?'s response to Temu's 'free £50 cash giveaway' offer and concerns over data collection

Lisa Webb, Which? Consumer Law Expert, said:

"Giving away permission for Temu to use your 'voice' and 'biographical information' will understandably concern its customers. These offers are going viral on social media, including to young people, but consumers should definitely consider whether they are comfortable giving this sensitive data away in return for cash. 

"While Temu isn't the first platform to excessively hoover up data, there are definite question marks over whether requesting permission for personal data to be used 'worldwide' is proportionate in any circumstances. The ICO should look at these types of data collection practices to assess whether data protection legislation is being complied with, and how it can better protect consumers from accidentally giving up huge swathes of their own data without realising."