Supermarket unit prices We need clearer unit pricing
We all love bargains, but are they easy to spot? When you look at the headline prices on the shelves it can be difficult to see which item represents better value.
Do you go for the bananas that cost 99p per bunch, or the ones priced at 68p per kilogram? Should you get a 'buy one get one free' on posh crisps, or is it cheaper to buy two bags of supermarket own-brand ones?
We are campaigning for clearer, more consistent unit pricing on food. All food should be clearly and consistently priced by weight or volume across all stores to make it easier for consumers to compare products and spot the best deals. This is more important than ever as food prices are rising and budgets are getting tighter.
If you'd like to see food consistently priced by weight and volume to make it easier to compare, support us by signing the pledge below.
Take action on supermarket pricing
'I'm always running around weighing produce and using my phone calculator to try and find out which is the best value – it's a real pain.'
Which? Conversation commenter
The rules on unit pricing are confusing, meaning that the pricing can often be inconsistent. There is also no requirement to show a unit price on special offers. We want the law to change to make it easier for supermarkets to put the right unit price on the right products.
In tough economic times, it's important that shops give consumers every opportunity to compare prices and make choices based on clear and accurate information.
You can also have your say on confusing unit pricing on our community website, Which? Conversation.