Skip to main content

By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.

Are challenger energy brands taking over?

Bulb, Octopus Energy, Ovo Energy and Shell Energy are growing fast as hundreds of thousands switch
Sarah IngramsPrincipal researcher & writer

With over 10 years’ experience writing about consumer affairs, Sarah leads on energy content at Which?, helping customers navigate the market and exposing poor practice.

Three light bulbs of varying sizes are positioned on colorful square blocks: yellow, pink, and blue. The bulbs glow brightly.

More on this