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Which? Money podcast: supermarket loyalty pricing exposed

We reveal the truth behind loyalty pricing that blocks millions from accessing lower prices
James RoweSenior Video and Audio Content Creator

This week we reveal the results of our investigation into supermarket loyalty schemes that offer lower prices to customers who are signed-up members. We've found that millions of people are excluded from these lower prices.

On this episode of the podcast, James Rowe is joined by Which? Senior Researcher Ellie Simmonds and financial advisor, author and TV presenter Emmanuel Asuquo to explain how loyalty schemes works, and what you can do to beat the supermarkets.

What is the Which? Money podcast?

The Which? Money podcast offers weekly advice to help you get on top of your bills and tackles the issues hitting your pocket, from spiralling energy costs to your weekly food shop.

How to listen to the Which? Money podcast

We’ll bring you new episodes of the Which? Money podcast each Friday, with the podcast also available wherever you usually listen.

Subscribe using one of the links below, or click this link on your mobile to find us in your favourite podcast app.

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