The CMA's proposed decision to designate Google’s general search services as having Strategic Market Status

We support the CMA’s decision to propose to designate Google as having Strategic Market Status in general search services. We believe there is compelling evidence that Google has substantial and entrenched market power and  a position of strategic significance in this activity.  Now that the formalities of designating Google as having SMS are concluding, the focus intensifies on what would be effective conduct requirements or pro-competitive interventions to tackle and mitigate the adverse effects of Google’s market power. There must be interventions that will fundamentally change current market conditions. Unfortunately, we have noted with some concern that the CMA’s roadmap indicates limited prospects for such interventions being implemented in the near future.