Which? responds as ASA rules against six broadband providers over mid-contract price rise ads

Rocio Concha, Which? Director of Policy and Advocacy, said:

"Unpredictable mid-contract price rises are confusing enough for consumers without telecoms firms burying important information about them. It is positive that the ASA has made this ruling and the fact that it applies to most of the UK's big broadband providers only serves to highlight how routine it has been for them to try and sneak these unwelcome hikes past their customers. 

"Which? spearheaded the campaign for Ofcom to ban unpredictable mid-contract price hikes so that customers would have more certainty about pricing and could compare deals more easily. As these new rules take effect, telecoms firms must ensure any fixed yearly increases are featured upfront and clearly when customers sign up for new contracts and that any price increases are set competitively."